Rebecca S. Etz, Ph.D.

Rebecca S. Etz, Ph.D. Professor Co-Director, The Larry A. Green Center, Advancing Primary Health Care for the Public Good Distinguished Fellow, American Board of Family Medicine Foundation

Department: Department of Family Medicine & Population Health

Phone: (804) 827-4995

Email: rebecca.etz@vcuhealth.org

Address/Location:
One Capitol Square, 6th Floor, Room 629
830 E. Main Street
Richmond, VA 23219

Undergraduate Education

  • BA, Franklin and Marshall College 1993

Graduate Education

  • PhD, Rutgers, The State University of New Jersey 2004

Post Graduate Education

  • Health Services Research, Department of Family Medicine, Robert Wood Johnson Medical School 2006 - 2008

Faculty Bio

  • Rebecca S. Etz, PhD, is a cultural anthropologist, Co-Director of the Larry A. Green Center for the Advancement of Primary Health Care for the Public Good, and an Associate Professor of Family Medicine and Population Health at Virginia Commonwealth University. Dr. Etz has expertise in qualitative research methods and design, primary care measures, theory of family medicine and primary care, practice transformation, and engagement of stakeholders. She has spent the last ten years developing deep national relationships working with practices and policy makers on primary care related measurement, professionalism and vision. Prior work has also included bridging the boundaries between primary care practices, behavioral health, and community resources. Dr. Etz has also held many national leadership positions, including co-director of a large practice-based research network, Board member of the North American Primary Care Research Group, and Board member of the Center for the History of Family Medicine.

Keywords & Interest Areas

  • Qualitative Research Methods and Design
  • Quality Measures
  • Primary Care Transformation
  • Engaging Stakeholders

Awards & Honors

  • The Barbara Starfield Primary Care Leadership Award. The Primary Care Collaborative, Washington DC. 12/2020
  • Primary Care Advocate of the Year Award, Society of Teachers of Family Medicine. 05/2021
  • Visiting Visionary
    The Institute for Integrative Health; Baltimore, MD 09/2019
  • Levitt Lectureship Guest, University of Colorado-Denver, Health Sciences Center, Denver, Co (7/2008-8/2008). This honor provided for a one-month residence in the Department of Family Medicine and Population Health, consulting with UC-Denver's recent Clinical Translational Science Award and working on community engagement activities. 07/2019
  • Innovator Abstract Award for Patient Reported Measure
    National Quality Forum; Washington DC 03/2019
  • NAPCRG Pearl Award – top research studies that will impact clinical 
    practice. Ten awards received. Chicago, IL 11/2018
  • ICIMH Citational Award – top percent of research submissions to 
    International Conference on Integrative and Mental Health. 
    Baltimore, MD 05/2018
  • NAPCRG Travel Award; Brisbane, Aus 03/2017
  • NAPCRG Pearl Award – top research studies that will impact clinical
    practice. Two of ten awards received. Colorado Springs, CO 11/2016
  • Larry Green Visiting Scholar, The Robert Graham Center for Policy
    Studies in Family Medicine and Primary Care; Washington, DC 06/2016
  • NAPCRG PBRN Conference David Lanier Top Poster Presentation
    Award; Bethesda, MD 06/2016
  • NAPCRG PBRN Conference David Lanier Top Poster Presentation
    Award; Bethesda, MD 06/2015
  • President's Faculty Excellence Award, VCU School of Medicine, Richmond, Va (2011-present). This award, given to a new VCU faculty member of great promise, resulted in permanent salary support. 07/2011
  • Levitt Lectureship Guest, University of Colorado-Denver
    Health Sciences Center; Denver, CO 07/2008
  • Larry Green Visiting Scholar, The Robert Graham Center for Policy Studies in Family Medicine and Primary Care, Washington DC (2/2008-3/2008). This competitive one-month position allowed for training in the conduct of policy relevant research while assisting with qualitative research and methods. 02/2008
  • Who’s Who Among America’s Teachers 2004
  • Zora Neale Hurston Travel Grant, Assoc for Feminist Anthropology 11/2003
  • Rutgers University Dissertation Fellowship, New Brunswick, NJ (8/2000-5/2001). 08/2000
  • Fulbright Fellowship, Institute for International Education, Washington DC (2/1999-2/2000). 02/1999
  • Competitive Teaching Award, Women’s Studies Department
    Rutgers, the State University of New Jersey; New Brunswick, NJ 09/1998
  • Rutgers University Fellowship (annual, university competition)
    Rutgers, the State University of New Jersey; New Brunswick, NJ 08/1997

Professional Affiliations

  • NAPCRG Awards Committee; Member 2017 - Present
  • Advisory Board Member, Clinical Research in Practice: The Journal of
    Team Hippocrates 2017 - Present
  • NAPCRG Primary Care Measures Special Interest Group; Chair 2017 - Present
  • Center for the History of Family Medicine; Board Member 2014 - 2019
  • Fellowship Selection Committee; Member 2014 - Present
  • Member, Practice Core Team, Family Medicine for America’s Health 2014 - 2018
  • Anthropology and Mental Health Interest Group; Founding Member 2013 - Present
  • Association for the Anthropology of Policy; Founding Member 2012 - Present
  • Collaborative Family Healthcare Association; Member 2012 - 2016
  • Society for Teachers of Family Medicine; Member 2011 - 2016
  • Society for Applied Anthropology; Member 2008 - 2014
  • Society for Medical Anthropology; Member 2008 - Present
  • North American Primary Care Research Group; Member
    Board Member, (2013-2019) 2006 - Present
  • American Ethnological Society; Member 1996 - Present
  • Society of Lesbian and Gay Anthropology; Member 1995 - 2004
  • Association for Feminist Anthropology; Member 1994 - 2012
  • American Anthropological Association; Member 1991 - Present

Selected Peer Reviewed Publications:

  • Tse ETY, Lam CLK, Wong CKH, Chin WY, Etz RS, Zyzanski SJ, Stange KC. Cultural adaptation and content validity of a Chinese translation of the ‘Person-Centered Primary Care Measure’: findings from cognitive debriefing. Fam Med Commuity Health. 2020 Sep;8(4):e000621. 2020
  • Sabo RT, Etz RS, Gonzalez MM, Johnson NJ, O’Neal JP, Kumar A, Crosson. Low-intensity Intervention Supports Diabetes Registry Implamentation: Results from a cluster-randomized trial in the Ambulatory Care Outcomes Research Network. JABFM. 2020. Sep-Oct;33(5):728-735. 2020
  • Salgado TM, Quinn CS, Krumbach EK, Wenseslao I, Gonzalez MM, Reed HL, Syverson JG, Etz RS, Vangipuram K, Barker MR, Henry NL, Farris KB, Hertz DL. Reporting of paclitaxel-induced peripheral neuropathy symptoms to clinicians among women with breast cancer: a qualitative study. Support Care Cancer. 2020. Support Care Cancer. Sep;28(9):4163-4172. 2020
  • Gotler RS, Green LA, Etz RS. What 1966 Can Teach Us about the Future of Primary Care: The Case for Communities of Solution. Mil Quarterly. June 10, 2020. https://doi.org/10.1599/mqop.2020.0610 2020
  • Mui P, Gonzalez MM, Etz RS. What Is the Impact on Rural Area Residents When the Local Physician Leaves? Fam Med. 2020;52(5):352-356. 2020
  • Wolf ER, O’Neil J, Pecsok J, Etz RS, Opel DJ, Wasserman R, and Krist AH. Caregiver and Clinician Perspectives on Missed Well-Child Visits. Ann Fam Med. 2020 Jan;18(1):30-34. 2020
  • Winship JM, Ivey CK, Etz RS. Opportunities for Occupational Therapy on a Primary Care Team. Am J Occup Ther. 2019 Sep/Oct73(5):1-10. 01/2010
  • Etz RS, Gonzalez MM, Crabtree BF, Reves SR, and Stange KC. An Innovative Three-Step Method for Identifying Exemplars. Int J Qual Methods. 2019 Aug 18:1-7. 08/2020
  • Bailieu R, Kidd MR, Phillips RL, Roland M, Mueller M, Morgan D, Landon B, DeVoe J, Martinez-Bianchi V, Wang H, Etz RS, Koller C, Sachdev N, Jackson J, Jabbarpour Y, Bazemore A. The Primary Care Spend Model: A Systems Approach to Measuring Investment in Primary Care. BMJ Glob Health. 2019 Jul 10;4(4):e001601 07/2020
  • Etz RS, Zyzanski SJ, Gonzalez MM, Reves SR, O'Neal JP, Stange KC. A New Comprehensive Measure of High-Value Aspects of Primary Care. Ann Fam Med. 2019 May;17(3):221-230. 2019

Editorials, Reviews, Commentaries, and Proceedings:

  • 2016. Etz RS. This is Personal Doctoring. Commentary. Ann Fam Med. 2016 May; onTRACK. 2016
  • 2014. Etz RS. Engaging the Public Through Communities of Solution and Collaborative Empowerment. Discussion Paper, Institute of Medicine, Washington, DC. http://www.iom.edu/Global/Perspectives/2014/EngagingThePublic 2014

Books, Book Chapters, & Monographs:

  • September 2011. Bell DS, Straus SG, Belson D, Shinvi W, Green DS, Crosson JC, Etz RS, Sagara L, Wallis KA, Eisenman DP. A toolset for e-prescribing implementation in physician offices.  Agency for Healthcare Research and Quality U.S. Department of Health and Human Services. 09/2011
  • 2019. Comment on the JAMA Open article by Tonelli et al. Stange KC, Katerndahl D, and Etz RS. 2019

Other Publications:

  • 2020. Etz RS, Advisory Group, Larry A. Green Center. COVID-19 Patient Primary Care Survey, Series 1, fielded May 4-11, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/155448 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. COVID-19 Patient Primary Care Survey, Series 2, fielded May 22-25, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/155558 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. COVID-19 Patient Primary Care Survey, Series 3, fielded June 8, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/155586 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. Quick COVID-19 Primary Care Weekly Survey, Series 1-4, fielded March 13, March 20, March 27, April 4, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/ 154717 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. Quick COVID-19 Primary Care Weekly Survey, Series 5-6, fielded April 16 and 24, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/ 154774 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. Quick COVID-19 Primary Care Weekly Survey, Series 7, fielded May 1, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/154865 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. Quick COVID-19 Primary Care Weekly Survey, Series 8, fielded May 8, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/155024 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. Quick COVID-19 Primary Care Weekly Survey, Series 9, fielded May 15, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/155365 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. Quick COVID-19 Primary Care Weekly Survey, Series 10, fielded May 22, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/155400 2027
  • 2020. Etz RS, Advisory Group, Larry A. Green Center. Quick COVID-19 Primary Care Weekly Survey, Series 11, fielded May 29, 2020. Nonrefereed, online collection only. Permanent. http://hdl.handle.net/2027.42/155447 2027

Non-Peer Reviewed:

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